Budget mince pies from Iceland and Asda have beaten their pricier counterparts in a blind taste test.
The frozen food giant’s £1.89 pies and Asda’s £1.75 versions were voted better than those from Waitrose and Marks & Spencer, which both cost £2.50, consumer group Which? discovered.
Its panel scored the joint winners 73 out of 100.
Judges said Iceland’s Luxury All Butter Mince Pies “tasted like a more expensive product”, while Asda’s Extra Special Mince Pies were rated tops for their “crisp and buttery pastry”.
In third with 72 was Tesco’s £1.75 Finest All Butter Mince Pies , with“melt-in-the-mouth pastry”.
M&S Collection Mince Pies came fourth with 71 and Aldi’s Specially Selected Mince Pies got 68 – the same as Lidl and Waitrose.
Sainsbury’s £2 Taste the Difference Mince Pies came bottom of the 11 supermarkets, after judges called their pies “claggy”, “stale” and “overcooked”.
Just above them were The Best Mince Pies for £2 from Morrisons, which were branded “somewhat of a disappointment”.
Brits are likely to eat an average of 27 mince pies over the festive period.
Harry Rose, editor of Which? Magazine, said: “This year, Christmas might be a little different.
“We want to make sure at least your mince pies don’t disappoint.”